Noah Kahan × Propeller
$0
Raised & counting
Three years. Eight campaigns. 40,000 fans who showed up.
And we’re just getting started.
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Three years. Eight campaigns. 40,000 fans who showed up.
And we’re just getting started.
Stick Season was blowing up and Noah’s team had an idea - what if every single show could raise real money for mental health?
We built the first in-venue program across 24 tour dates. Then came the flyaway. The model was proven.
Sweepstakes
Our first big swing. Fly to Mexico, see Noah on the beach, support mental health along the way. Thousands showed up.
Sweepstakes
Nearly 3,000 fans donated for a meet & greet at ACL. One of them was Kyle.
“This was truly a once in a lifetime experience for me!”
The in-venue program scaled to 46 dates - nearly triple year one. Then came Fenway. A flyaway to Noah’s backyard. Signed vinyl drops. A Gibson guitar giveaway. A tour jacket auctioned for charity. Every single touchpoint became a moment to raise money - and fans loved it.
Sweepstakes
The crown jewel. Fly to Boston and see Noah at Fenway. Nearly 10,000 fans entered.
“I’ve been given so many wonderful opportunities in my career and it really is all for nothing if I don’t try and give back to the community that has supported me. If I can help anyone get through their struggles, it will be the proudest achievement of my career.”
Sweepstakes
A Red Sox collab brought a completely new audience in. Baseball fans became Busyhead supporters - just like that.
Sweepstakes
Same sweepstakes, three years later, nearly double the money. Full circle.
Hyde Park in London took us international. The Boston Red Sox opened the door to sports. And a second Out Of The Blue nearly doubled the original. $154K from 10,500 fans.
By the end of 2025, we started asking a different question: what if this didn’t have to be cyclical?
And this is where it gets really, really exciting.
The Great Divide Tour - 30+ stadium dates. Over a million tickets sold. Noah just became the first artist ever to sell out four consecutive nights at Fenway Park. And we’re launching The Busyhead Project’s monthly donor club.
This is where a partnership becomes a movement.
30+ stadium dates · 1M+ tickets sold · New album April 24
We’re powering a flyaway to meet Noah at his Fenway shows, in-venue activations across every tour stop, and launching The Busyhead Project’s monthly donor club. Turning tens of thousands of one-time supporters into a sustained, always-on engine. The $1M was just the warm-up.
