In-Venue Campaign
George
Strait
Stadium In-Venue Campaign
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Messina Touring Group reached out to Propeller to help engage fans in an impactful way around George Strait's 2024 stadium dates. The goal was to raise funds and awareness for The Jenifer Strait Memorial Foundation.
By leveraging screens in venue to promote a CTA, Propeller executed a two-pronged approach with in-venue sweepstakes and live auction options for fans. By donating as little as $5, fans could enter to win a front row ticket upgrade or opt in to bid on "The Shirt Off George's Back" each night.
The compelling prizes and multiple touch points were incredibly successful and became a core piece of the fan engagement strategy throughout the rest of the tour.
Leveraged stadium jumbotrons and in-venue screens to promote donation CTAs to 60,000+ fans per show throughout the night.
Fans texted GEORGE to 99126 to instantly access the donation flow from their seats, making it seamless to give.
For as little as $5, fans could enter to win a front row ticket upgrade that same night, creating urgency and excitement.
Each night George signed and donated "The Shirt Off His Back" for a live auction, creating a unique one-of-a-kind experience across 17 shows.
Through an ongoing front-row ticket raffle fundraiser benefiting the Jenifer Strait Foundation, powered by Propeller, at each of the last 17 shows Strait has signed and donated 'the shirt off his back' for the charitable initiative. To date, the program has surpassed $1.1 million raised for the foundation.
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