Chappell Roan × Propeller
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Fans Mobilized
Eight campaigns. Three continents. $400K+ raised for LGBTQ+ rights and trans youth.
The biggest fan mobilization in Propeller history.
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Eight campaigns. Three continents. $400K+ raised for LGBTQ+ rights and trans youth.
The biggest fan mobilization in Propeller history.
When we first partnered with Chappell Roan, “Good Luck Babe” hadn’t even dropped yet. She was the Midwest Princess finishing a spring tour. By summer, she was the biggest breakout in music.
We were there the whole time - and so were the fans. Eight campaigns across four countries, every single one overperforming.
Sweepstakes
Our first Chappell campaign. VIP trip with a meet & greet, soundcheck, and signed poster. The winner - Aidan from St. Paul - got there right before everything exploded.
“I feel super grateful to have had this experience with her before she becomes the mega super star that we all know she will be.”
Festival
VIP Centeroo passes. BonnaROOTS dinner. Personal golf cart chauffeur. A backstage meet & greet that made Jonathan cry. At the time, it was the biggest campaign Propeller had ever run.
“Propeller truly made a dream come true by allowing me to meet one of my top favorite artists.”
Festival
Artist passes and a meet & greet in Golden Gate Park. Jenelle flew in from Michigan. By now, getting within 50 feet of Chappell was impossible without Propeller.
Festival
$7,000 ARV prize package. VIP Weekend 2 passes, meet & greet, lounge access, flights, hotel. But the real story was downstream.
“These funds will be donated to incredible organizations making a positive impact for trans youth in their communities.”
Chappell launched the Midwest Princess Project - her own fund for trans youth, powered by Propeller. Pop-up shows in NYC, LA, and Kansas City raised $400K+ in weeks. Then came the international flyaways.
Sweepstakes
International flights to Spain. Festival tickets. Front-row access. Jeffrey from New Hampshire had never been to Europe.
“This was an amazing trip from takeoff in Boston to leaving Barcelona. It will be a trip and experience I’ll remember for life.”
Sweepstakes
The final show of 2025. Brookside at the Rose Bowl. Tickets, signed Midwest Princess vinyl, tour shirt, the “Pink Pony Club” fan - all to support the Midwest Princess Project.
Sao Paulo. Autodromo de Interlagos. Three-day Lolla Lounge passes, international flights, a custom signed album with a personal note from Chappell. 197 new monthly donors and $24K raised in a single campaign - with an estimated lifetime value of $27K.
Three continents. Eight campaigns. The partnership that proved fan-powered fundraising doesn’t have borders.
“The platform creates the opportunity for artists to connect with fans in a way that goes far beyond a concert ticket.”
Monthly donors · Action campaigns · Global flyaways
From a spring tour sweepstakes to an artist-owned nonprofit raising hundreds of thousands for trans youth. 300K+ fans mobilized. Eight campaigns. Three continents. And the Midwest Princess Project is just getting started. This is what happens when an artist and their fans build something together.