Chappell Roan
Artist Campaign

Chappell Roan × HRC

The Midwest Princess Project
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Overview
Mobilizing Millions of Fans for LGBTQ+ Rights
Artist
Chappell Roan
Nonprofit Partner
Human Rights Campaign
Campaign Type
Sweepstakes + Monthly Giving + Voter Reg

Launched in 2024, Propeller partnered with Chappell Roan and the Human Rights Campaign to launch the Midwest Princess Project, mobilizing her passionate fanbase to support LGBTQ+ rights. Through a mix of sweepstakes, voter registration drives, and monthly giving campaigns, the partnership became one of Propeller's most successful artist collaborations ever.

Fans didn't just donate — they took real-world action. They checked their voter registration, signed petitions, shared on social media, and became recurring monthly donors to HRC. The campaign proved that when you give fans a meaningful way to connect with the causes their favorite artist cares about, they show up in extraordinary numbers.

By the Numbers
The Results
595,361
Total Actions Completed
274,789
Total Supporters
$243,950
Raised for HRC
84M+
Total Impressions
3,000+
Monthly HRC Donors Generated
92,950
Voter Registration Checks
“
Working with Propeller has been seamless and incredibly rewarding. The platform creates the opportunity for artists to connect with their fans on a deeper level, while creating real impact on causes close to their hearts. We couldn't ask for a better partnership!
Ruby Anton
State Of The Art Management
In Her Own Words
Chappell Told Her Fans
Win a VIP trip to meet Chappell Roan on the Midwest Princess Tour
Win a VIP trip to meet Chappell Roan
Boulder, CO · Midwest Princess Tour
Win a Meet and Greet with Chappell Roan at Bonnaroo
Meet Chappell Roan at Bonnaroo
Bonnaroo 2024 · M&G Sweepstakes
Meet Chappell Roan at Outside Lands
Meet Chappell at Outside Lands
Outside Lands 2024 · M&G Sweepstakes

Chappell recorded custom social videos for each campaign — driving massive organic reach from her audience.

Campaign Breakdown
How It Worked
Monthly Giving
3,000+
The campaign generated over 3,000 new monthly donors to the Human Rights Campaign. These aren't one-time gifts — they're sustained, recurring revenue that compounds month over month. Fans became long-term supporters of LGBTQ+ rights through Propeller's seamless donation flows.
Voter Registration
92,950
Nearly 93,000 fans checked their voter registration status through the Midwest Princess Project. Propeller's built-in TurboVote integration made civic engagement a natural part of the fan experience — not a separate ask, but woven into every touchpoint.
Sweepstakes
595K Actions
Fans could enter to win once-in-a-lifetime experiences — meet and greets, VIP concert packages, and exclusive Chappell Roan moments. Every action taken (donating, signing petitions, sharing on social) earned entries, driving massive engagement across all campaign verticals.
Fan Impact
Real Fans, Real Stories
Chappell Roan meet and greet - Boulder
Chappell Roan with Bonnaroo winner
Chappell Roan winner experience
I feel super grateful to have been able to have this experience with her before she becomes the mega super star that we all know she will be. … Thank you so much Propeller! We had the best time ever! It was an unforgettable experience!
Aidan G.
Denver Flyaway Winner
Propeller truly made a dream come true by allowing me to meet one of my top favorite artists. And they do it by also making great change in our world!
Jonathan S.
Bonnaroo Winner
595K
actions completed
274K
supporters
$243K
raised for HRC
84M+
impressions
3,000+
monthly donors
92,950
voter reg checks
595K
actions completed
274K
supporters
$243K
raised for HRC
84M+
impressions
3,000+
monthly donors
92,950
voter reg checks
What's Next
The Midwest
Princess Project

In October 2025, Chappell launched The Midwest Princess Project — a nonprofit supporting organizations that provide resources for trans youth and uplift LGBTQ+ communities.

The project raised over $400,000 at her Pop-Up Shows alone, and is now expanding internationally through festival partnerships.

Propeller is supporting the launch and ongoing operations of the Midwest Princess Project — powering the same fan engagement infrastructure that drove nearly 600,000 actions for HRC.

Midwest Princess Project
Chappell Roan Pop-Up experience
Midwest Princess Project event
Fans at Chappell Roan pop-up
The Midwest Princess Project

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