Bonnaroo Music & Arts Festival
Festival Campaign

Bonnaroo Music & Arts Festival

Total Impact Report
2024 Total Impact
A Record Year for Bonnaroo

Total impact and marketing metrics from the 2024 Bonnaroo partnership with Propeller. From flyaway sweepstakes to onsite activations, here is the full picture.

57,448
Total Participants
132,222
Completed Actions
$44,827
Raised for BWF
16.9M
Total Impressions
Marketing Breakdown
Impressions
13.6M+
Paid Impressions
2024 Flyaway
Win a Trip to the Farm

The annual Bonnaroo flyaway sweepstakes drove record participation, engaging tens of thousands of fans while raising funds for the Bonnaroo Works Fund.

55,568
Total Participants
128,460
Total Actions
$15,157
Raised for BWF
16.7M
Total Impressions
Onsite Activations
Sweeps, Auctions & Pit Access

On the ground at Bonnaroo, Propeller powered onsite sweepstakes, pit viewing auctions, and the Roo Works Auction to drive additional revenue for BWF.

1,880
Onsite Participants
3,762
Total Actions
$29,670
Total Onsite Revenue
4
Winner Experiences
$11,256
Onsite Sweepstakes
$2,500
Pit Viewing — Buy It Now
$3,452
Pit Viewing — Auctions
$12,462
Roo Works Auction
Winner Experiences Delivered
🍵
Tea Party with GWAR
🎧
Watch T-Pain from the Pit
⭐
Meet Chappell Roan
🎤
Watch Chappell Roan from the Pit
Over the Years — Since 2019
Bonnaroo × Propeller Lifetime
Six years of impact, activations, and fan engagement on the Farm.
155,791
Total Participants
692,553
Completed Actions
$334,469
Raised for Bonnaroo Works Partners
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